The Five Questions
Ever find a gem on the Internet that exactly met your pressing need of the day? I just did. Amy Collins, a long-time expert on book marketing and sales, runs a wonderful website, www.NewShelves.com, that will intrigue not only authors trying to sell their books, but anyone who loves books and reading. One of her posts caught my attention: “The Five Questions Authors HAVE to Know How to Answer.”
As I approach the publication of my second novel, Nobody’s Safe Here, I’m thinking deeply about how I want to market it. And that means I have to figure out how to talk about it, and Amy’s five questions have helped me organize my thinking about that. Here are the five Big Questions:
- What’s your book about?
- Who needs your book?
- What makes your book different?
- Where can I get your book?
- How are you promoting your book?
In a minute, I’ll pass along my answers to these five Big Questions. First, though, let me tell you about some mistakes I have made when talking about my books.
Mistakes I Always Make when I Talk about My Books.
Any mistake writers can make when talking about their books, I have gleefully made. I’ve made them more than once, even after being told it was a mistake. My favorite mistake is telling too much about the story and the characters. I know I’m making that baby when I get one of two signals: Either my listener’s eyes stray, peering over my shoulder for a rescuer; or my wife, if she’s within earshot, begins to drag her finger across her throat. Yep, I tell way too much of the plot or I describe every main character or I babble on about the book’s themes. This one’s a real doozy.
Amy Collins, the sales guru, has a quick solution to this mistake. Regarding the first question, “What’s your book about?” she writes, “Answer this question in ONE sentence.” Whoa! She points out that if the listener is at all interested after that one sentence, he or she will ask for more. Obvious, isn’t it? And it’s good psychology—as she says, short answers generate the desire to know more. When you ask for a taste in an ice cream parlor, there’s a reason you only get a tiny little spoon. But man, ONE sentence? I wonder if I’ve answered any question, ever, in one sentence. But you’ll see how I do it now, in a moment.
Another favorite mistake: Assuming no one is really interested, assuming they’re just being polite and so I shouldn’t bore them with talk about me, that is, my book. You can imagine where this one comes from, even without a PhD in psychology! But it has the effect of clamming me up, unless the listener shows more than a passing interest, and leads, when I do start talking, to Mistake #1, telling too much. The dam bursts. It’s either too little or too much.
Mistake #3 is another result of Mistake #2: Not making a pitch. Instead of getting my pitch down so that, succinctly but clearly, I ask listeners to consider buying the book, I stick with themes and content, hoping they’ll be inspired, but not telling them I’d like them to purchase. You’re right, I’m no salesman. Still, one of the purposes of publishing a book is to sell it, right? Moreover, Mistake #3 ignores my grandmother’s oft-given advice: “Blessed is he who tooteth his own horn, for if he tooteth it not, it shall not be tooted.” So, let me warm up my horn.
As promised, here are my answers to the big five questions.
My Answers to the Five Questions about My Next Novel
My first novel, Climbing the Coliseum, has been out for two years (check it out!). It’s the first in the Monastery Valley series of psychological suspense novels. Climbing’s sales are not yet in Stephen King’s neighborhood. My next book, the second in the series, is Nobody’s Safe Here. (I’ll have exciting news about its publication in n upcoming blog.) So let me show you how I am going to answer the Five Questions about Nobody’s Safe Here.
Question 1: What’s your book about?
(Remember, I have to answer this in ONE sentence. Watch this!)
Nobody’s Safe Here tells the story of a sixty-year-old rancher suffering the effects of being raped by a priest at age eighteen, of a seventeen-year-old boy who is threatening to shoot his classmates, and of the psychologist and the deputy sheriff who team up to save them both.
Question 2: Who needs your book?
Nobody really needs my book. But readers who like psychological mysteries, strong characters, rich relationships, and dramatic Montana settings will love Nobody’s Safe Here, as will those who enjoy the writing of Louse Penny, Craig Johnson (the Longmire book and TV series), William Kent Krueger, and Tana French.
Question 3: What makes your book different?
Think “Hemingway meets Newsweek.” As in Jonathan Kellerman’s Alex Delaware series, the protagonists are a psychologist, Ed Northrup, and a cop, Deputy Sheriff Andi Pelton. But unlike Kellerman’s Alex and Milo, Ed and Andi not only solve mysteries but also are lovers who face the complications of life in a small mountain town, rather than the gritty urban scene. Like Louise Penny’s Chief Inspector Gamache novels, which are also set (usually) in a small town, Nobody’s supporting characters are vivid and the intricate relationships among them are rich and deep. But the mountain West is not rural Ontario, and the veins of conflict there are both social and political. Nobody’s Safe Here mines similar ore to Craig Johnson’s Sheriff Walt Longmire’s, but where Walt solves mysteries as a sheriff, Ed Northrup solves them as a shrink—with the sheriff-style help of his off-and-on lover, Andi Pelton. And woven throughout the book is Ed’s and Andi’s relationship with Grace, Ed’s newly adopted daughter—the three must find a path to be a family while Grace adjusts not just to being sixteen, but also to living in a new community.
Question 4: Where can I get your book?
(Remember, Nobody’s Safe Here hasn’t launched yet, so this is how I will answer when it comes out.) You can find it online, in bookstores, by request at libraries, on my website (www.BillPercyBooks.com), or directly from me (Bill@BillPercyBooks.com). It’s available in both paperback and e-book formats.
Question 5: How are you promoting your book?
My blog, which has attracted nearly 1000 registered users, and my Facebook page (www.Facebook.com/BillPercyBooks), promote my books. I will lead into the book launch with radio interviews in a number of markets in our region: Spokane and eastern Washington state, north Idaho, and western and southwestern Montana, and with numerous book events—signings and readings—in a dozen regional cities as well as in the Midwest. I have scheduled dates to meet with book clubs both in the Northwest and the Midwest during the months following the launch of Nobody’s Safe Here. I have a mailing list of thousands of public libraries in every state in the nation, which I am mining–thanks to Amy Collins’ training course–to get my book in libraries. I also have a mailing list that is growing daily (as is my blog user-list), and will use that to promote the books.
So. There’s a taste of my answers to the five Big Questions every writer must know how to answer. I’d love to hear your thoughts about how I can improve them in the Comments, below!