My second novel, Nobody’s Savior, is getting it’s final edit and proofreading, after which I’ll make the necessary last corrections and improvements, and then it will be ready to publish. Those of you who write know what comes next: getting out to sell it! In the past, marketing has been an unpleasant chore for me. I much prefer sitting at my desk, gazing at the lake and the mountains outside my window and immersing myself in my fictional creations. Solo, quiet, perfect job for a part-time introvert, right? (I’m a “part-time introvert” in the sense that I score right at the mid-point of the scale of introversion-extroversion.)
Yes, but being an introvert-who-doesn’t-sell-his-books isn’t so cool. (Disclaimer: I’m retired, and have a good income, so I don’t really need to live on book sales—but recouping the costs of editing and publishing would be swell!) So over the years since my first novel, Climbing the Coliseum, came out, I’ve been learning about marketing books.
Now, learning is something I’m good at, and I learn best in one of two ways: reading and talking to people. Being a part-time introvert, I usually pick reading first. So, I’ve pored over maybe twenty-five fine volumes of book-marketing advice and theory. Those books taught me a lot, and I’m still lerning, and not just about marketing—I have come to know better the discomforts I feel about self-promotion; more on that in a moment.
Another smart step was to hire a creative marketing team in Sandpoint, ID, Keokee Creative, [INSERT logo] who helped me overcome my reluctance to get involved with social media. I had a web site, and they improved it. Thanks to Chris and his team, my author platform took it up a couple of notches.
I made a huge mistake when Climbing the Coliseum first came out: failing to set up any expectations for it—no one but my wife knew the book was coming! Release day on Amazon, B&N, and other places, was like the proverbial tree falling in the empty forest—not a sound! Not a soul knew it was out! Well, I won’t make that mistake again. If you’ve liked my Facebook author page (or if you haven’t, please visit and Like it!), or my LinkedIn page (and if you haven’t been there, perhaps you’d be kind enough to go and connect with me), you’ll get notices now and then about the progress of Nobody’s Savior.
Why did I fail to build “book buzz” when I was starting out? Sheer, outright discomfort with talking about myself. When I would go into a bookstore or get in a conversation with someone, before making my pitch I’d invariably make an uncomfortable joke about “shameless self-promotion.” Though I framed it as humor, I actually did feel embarrassed to ask people to buy my book; sometimes I even hemmed and hawed rather than simply telling them it was available. Then, at a reading in Spokane at Auntie’s Bookstore, I had a revelation: I really liked sharing my book, my words, and my writing experience with those people. Standing in front of the little audience (five people came, including my wife Michele, two friends, and the book store events manager. In other words, I had one new fan!), I realized I was having a good time. Talking about myself! From that point on, I’ve been learning to think differently about “marketing.” Let me share how that is.
Actually, that’s the word: “Share.” I love my novels, I enjoy writing them, revising them, editing them, packaging them, and reading from them. Heck, I like looking at them on bookstore shelves and in their tidy piles beside my dresser. The truth is, I think they offer people something valuable. Less and less do I think of the transaction as a commercial one, and more and more as sharing with people something of value.
And what is that value? My novels—like those of so many authors—tell stories of psychological and investigative work among empathetic and engaging people, who grow and change through their experiences doing their work and solving their problems. From forty years as a psychologist and family therapist, I have lots of stories to build on, and I’ve learned that the work of good psychotherapy can sometimes be a lot like detective work. When I write, I keep two values in the foreground: creating sound psychological stories that are also intriguing and entertaining; and complicating them with investigation into hard-to-understand, but ultimately human, mysteries, often crimes. To support that dual structure, one main character, Ed Northrup, is a psychologist; to support the second part, sheriff’s deputy Andi Pelton (also Ed’s love) is the other main character. And I write secondary characters designed to engage readers’ empathy and emotion (both positive and negative), and sometimes to make them laugh.
So what’s the value I offer in my books? You like to see how other human beings deal with their problems, right? I think we all enjoy learning what baggage others bring to their challenges, what baser motives and what nobler instincts, what courage and what fear, what intelligence and what blindness. We like to read about what others are up against and how they deal with it, because such stories enrich us, gives us at least the pleasure of a good read and, at most, a deepened sense of our common humanity.
Reading novels like mine opens another corner of the human world to our gaze and our understanding, and I think that’s valuable in a day and age when demonizing others rather than struggling to understand them—and yes, to have sympathy with them—is too common in the public arena. So I have come to think that “marketing” activities are the activities I can engage in to share what I offer to my readers.
See? Shameless self-promotion!